We Increase Ulta’s Marketing ROI with Data Science

Creating Marketing ROI taking advantage of Ulta's existing data.

Data Science

Big Data

Deep Learning

Customer Analysis

Predictive Analysis

Industry

Beauty & Wellness

Service

Scale your team

About Ulta Beauty

Ulta Beauty is the largest beauty retailer in the United States and a Fortune 500 company with 30k+ employees valued at over 20 billion dollars.

Ulta works daily towards its vision and mission, both client-centered and looking forward to the future of beauty appealing to all users.

The Challenge

With more than 40 million users enrolled in Ulta’s fidelity program, the company has user activity data and user preferences information that it can use to benefit both the company and its customers. They needed to make the most of their marketing practices, turning data into a competitive advantage.

The Solution

We provide Ulta with a custom data science team tailored to their specific needs and objectives that complement Ulta’s in-house capabilities. This partnership enabled Ulta to build incredible solutions in areas that include:

Segmenting clients into psychographic segments based on transactional data.
Developing predictive purchase and retention models.
Developing performant machine learning and deep learning uplift models.

Impact

"We have a great partnership with Digital Sense. They enhance and complement our computer vision R&D efforts. We enjoy working with the team and we are looking forward to continuing to grow our partnership!"