How we created an innovative makeup try-on experience
Ulta Beauty is the largest beauty retailer in the United States; a Fortune 500 company with 18,000 employees and valued at over 20 billion dollars.
3D face detection combined with a semantic segmentation of key face parts.
CHALLENGE Ulta needed to allow its customers to easily and safely try on makeup anytime and anywhere. It wanted to provide an engaging and frictionless experience for customers to choose the perfect products that meet their expectations.
SOLUTION Since 2018 we work for Ulta under a staff augmentation model for their virtual makeup try-on solution. Our main contribution has been to R&D, incorporating:
Computer vision and video processing software modules within their platform.
On-device Machine Learning & Deep Learning custom models.
Mobile real-time processing.
Since the onset of the coronavirus pandemic, it's become of paramount importance to provide safer experiences to customers. In this context, Ulta Beauty's app usage skyrocketed.
"We came up with a problem, a rough idea on how to solve it, and worked out with them a technical solution. Most of our projects are R&D focused and complex on emerging tech. They augmented our team and established a very good relationship. They deliver, they put forward ideas and I like that they are willing to stand their ground for the good of the project instead of just trying to be agreeable."
Dogtown Media, CEO
"We have a great partnership with Digital Sense. They enhance and complement our computer vision R&D efforts. We enjoy working with the team and we are looking forward to continuing to grow our partnership!"
Ulta Beauty, Director of AR Innovation
"In 2018 we partnered with them to help us develop a custom OCR module for our iOS and Android mobile applications. Their team did a great job of scoping out the project and developing the OCR for our app's use case. We continue to work with them today on improvements and leveraging the latest machine learning capabilities to deliver optimal performance to our app users. We highly recommend Digital Sense."