How we transformed the beauty experience with Computer Vision and Augmented Reality
We worked together with Ulta to create an innovative try-on make-up experience.
About Ulta
Ulta Beauty is the largest beauty retailer in the United States and a Fortune 500 company with 30k+ employees valued at over 20 billion dollars.
Ulta works daily towards its vision and mission, both client-centered and looking forward to the future of beauty appealing to all users.
The Challenge
During the COVID-19 pandemic, trying on makeup products was impossible. Besides the physical distance, Ulta needed a new way to bring its products closer to its customers. They needed to create an easy and safe makeup solution to try it on anytime and anywhere and provide an engaging experience for customers to choose the perfect products for them.
The Solution
- Provide Ulta with a reliable and highly-experienced team that could work with their in-house experts on their virtual makeup try-on solution.
- Contribute with R&D in Computer Vision and Video Processing software modules within their platform, on-device Machine Learning & Deep Learning custom models, and Mobile Real-Time Processing.
Impact
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