How we transformed the beauty experience with Computer Vision and Augmented Reality

We worked together with Ulta to create an innovative try-on make-up experience.

Computer Vision

About Ulta

Ulta Beauty is the largest beauty retailer in the United States and a Fortune 500 company with 30k+ employees valued at over 20 billion dollars.

Ulta works daily towards its vision and mission, both client-centered and looking forward to the future of beauty appealing to all users.

The Challenge

During the COVID-19 pandemic, trying on makeup products was impossible. Besides the physical distance, Ulta needed a new way to bring its products closer to its customers. They needed to create an easy and safe makeup solution to try it on anytime and anywhere and provide an engaging experience for customers to choose the perfect products for them.

The Solution

  • Provide Ulta with a reliable and highly-experienced team that could work with their in-house experts on their virtual makeup try-on solution.
  • Contribute with R&D in Computer Vision and Video Processing software modules within their platform, on-device Machine Learning & Deep Learning custom models, and Mobile Real-Time Processing.


Since the coronavirus pandemic, Ulta Beauty's app skyrocketed. Users can try on their makeup without even going to the store, making it more efficient, safe, and practical.

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