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Behind Marketing Mix Modeling: What is MMM and How Does it Work

Are you taking advantage of your Marketing efforts? If you want to improve your ROI, Marketing Mix Modeling can be the next step in your strategy. But how? Here's an introduction to MMM.
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The Ultimate Guide to Customer Churn Prediction

Do you have a subscription-based product? What if you could tackle your next unsubscriber? Analyze your data, target the right audience, and work with Marketing thanks to churn prediction.
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Behind Smarter Irrigation Decisions: Remote Sensing-Based Irrigation Management

This article presents an advanced Remote Sensing-Based Irrigation Management System co-developed by Digital Sense and Digital Projex.
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Detecting Anomalies in Time Series: Theory Meets Practice

Anomaly detection can make a difference in performance. Save time, resources, and even lives thanks to measuring and monitoring your data in a time series. Learn more.
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The Power of Uplift Modeling: Increase Conversions with Smarter Targeting

Find out how uplift modeling allows businesses to move beyond simple propensity models and focus on incremental sales optimization. Learn more.
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Exploring the Role of Robotics in Agriculture

A long way from traditional farming. Agriculture in an AI-driven environment. Learn how technology is revolutionizing food production while optimizing land use and sustainability.
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NLP and LLMs Explained

Discover how Natural Language Processing (NLP) and Large Language Models (LLMs) are transforming AI, from chatbots to automation. Explore their differences, applications, and real-world impact.
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What is reinforcement learning?

Get to know all about agents and their relationship with their environment. Key factors, challenges, and examples of reinforcement learning. Learn more.
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Understanding Remote Sensing and Its Key Applications

Discover how remote sensing revolutionized Earth observation, from early military experiments to modern satellite technology. Explore its applications in agriculture, disaster response, and more.
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