Revolutionizing Marketing Budget Allocation with Media Mix Modeling
Stop guessing where to spend your budget and start predicting.
The client is a well-known pioneer in the at-home fitness and strength training industry, selling their subscription-based training product. Through AI innovation, they make training at home with experienced guidance and personalized programs possible.
The Challenge
The client’s marketing team wanted to move away from intuition-led spending. The team wanted to (1) reallocate spend toward what actually acquires customers, and (2) predict orders based on the planned budget.
The Solution
Alongside their marketing and data teams, we created a Media Mix Model built with adstock (carryover) and saturation curves, recency-weighted training, and out-of-sample validation. Together we shifted spend toward channels with headroom. We lead the net-orders prediction pipeline — forecasting weekly and monthly orders for any proposed budget.
Impact
Tonal
UPM
UTE
Ready to jump on the next big thing?
Unlock the power of AI and Machine Learning with our cutting-edge solutions.