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Business decisions, strategies, action items, and more.
Behind Marketing Mix Modeling: What is MMM and How Does it Work
Are you taking advantage of your Marketing efforts? If you want to improve your ROI, Marketing Mix Modeling can be the next step in your strategy. But how? Here's an introduction to MMM.
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The Ultimate Guide to Customer Churn Prediction
Do you have a subscription-based product? What if you could tackle your next unsubscriber? Analyze your data, target the right audience, and work with Marketing thanks to churn prediction.
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